How the Matriarch Collection was born

How the Matriarch Collection was born

Posted by Beatrice Fassler on

Have you ever wondered how a creative concept comes to life? Let's delve into the story behind the unique South African-influenced collection that has captured the hearts of many.

From South African Influence to Global Appeal

The idea behind the collection was to pay homage to South African culture while appealing to a broader audience. By incorporating elements that resonate with the South African community, the collection was able to connect with a global audience who appreciates the rich heritage and artistry too.

The Matriarch Elephant: Symbol of Strength and Wisdom

The matriarch elephant served as the perfect symbol for the team behind the collection. With over 18 years of experience in the leather accessory industry, the all-female team embodied the strength and wisdom associated with these majestic creatures. Their knowledge and skill inspired Beatrice to create a collection that reflected the resilience and grace of the matriarch elephant.

Shapes Inspired by Nature

Each design in the collection was carefully crafted to reflect different aspects of the elephant's anatomy. The shapes of the bags were inspired by the elephant's face, body, and tail, creating a cohesive and harmonious collection that captured the essence of these magnificent animals.

Tassels as a Symbolic Element

Tassels played a crucial role in the designs, symbolising the elephant's tail. By incorporating tassels into the collection, the designer was able to add a playful and whimsical touch while staying true to the inspiration drawn from nature.

The Husk Bag: A Tribute to the Elephant's Face

The distinctive shape of the Husk bag was derived from a cropped part of the elephant's face, viewed from the front. This unique design element not only pays homage to the elephant but also serves as a recognizable and abstract representation of the animal. The shape of the bag captures the essence of the elephant in a subtle yet impactful way.

By drawing inspiration from the beauty and strength of the matriarch elephant, the team was able to create a collection that resonates with both the South African community and a global audience. The intricate designs and thoughtful details make each piece a work of art that celebrates the natural world and the enduring spirit of these magnificent creatures.

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